Apple’s iTunes soon to serve up “Spoken Editions” of publishers’ content | TechCrunch
During early tests on #iTunes, Spoken Editions for several media brands showed up.
Wired, for example, will launch Spoken Editions for “Business,” “Science” and its homepage. TIME will offer a Spoken Edition called “The Brief.” Forbes, .Mic, Bustle, Playboy, OZY, and — yep — TechCrunch (which I discovered while browsing our iTunes page, of all things) will have Spoken Editions, it seems, as all popped up for a time on iTunes.
Launched in 2012, #SpokenLayer offers audio creation, distribution and monetization services to media brands. The company currently powers podcasts for a number of publishers, including Forbes, Huffington Post, TIME, Reuters, Smithsonian, Scripps and others, according to its website. Those recordings are then distributed on platforms like iTunes, SoundCloud, Stitcher, AudioBoom and Live365.
The Spoken Editions will also include audio #ads, where revenue is shared between the publisher and SpokenLayer.