Pathways to #News: How Audiences Discover News Online - Reuters Institute Digital News Report 2015
Although audiences still consume the majority of their online news from familiar and trusted brands, the way they access that content is changing. Our data show very different patterns of access across countries. In countries like the UK, Denmark, and Finland, branded websites are often the starting point for any news journey. By contrast, in Italy, Spain, Germany, or France a search engine is often the key gateway while social media are important in Australia and Urban Brazil.
In Japan, the strength of search is partly down to the dominance of Yahoo as integrated news and discovery platform while popular new mobile apps like Smart News and Gunosy explain the very high scores for other aggregators.