The Wall Street Journal to close Google loophole entirely
The Journal tested turning off the feature with 40 percent of its audience last year. But the eye-popping moment was when the Journal turned it for off four sections for two weeks, resulting in a dramatic 86 percent jump in subscriptions. The Journal said the full turnoff is a test, but didn’t say how long it would last.
While it’s ending Google first click free for now, which lets subscription publications be indexed by Google search, the Journal is increasing its exposure to new audiences by letting people read for free links that are shared on social media by subscribers and staffers. Since making that change, the Journal has seen a 30 percent boost in traffic from social media, primarily from Facebook. The Journal is treating the social sharing ability like a perk for subscribers, like the other ones they get from a free subscriber membership program that the Journal launched in 2014, WSJ+.