#cambridge_analytica

  • #Facebook, emblème du « capitalisme de surveillance »
    https://www.mediapart.fr/journal/international/070418/facebook-embleme-du-capitalisme-de-surveillance

    Le détournement de 87 millions de profils Facebook par #Cambridge_Analytica afin d’influer sur la campagne présidentielle américaine a Mark Zuckerberg lors du Mobile World Congress en février 2016 à Barcelone © Facebook plongé la société de Mark Zuckerberg dans une crise sans précédent en la mettant face à un dilemme en apparence insoluble : comment rassurer investisseurs et utilisateurs alors que son modèle économique repose par définition sur la collecte massive des données personnelles ?

    #International #capitalisme_de_surveillance #GAFAM

    https://seenthis.net/messages/683885 via Mediapart


  • Tristan Nitot : Facebook a « laissé faire » Cambridge Analytica - Le Point
    http://www.lepoint.fr/high-tech-internet/tristan-nitot-facebook-a-laisse-faire-cambridge-analytica-22-03-2018-2204601
    http://www.lepoint.fr/images/2018/03/22/14054171lpw-14054312-article-jpg_5105191.jpg

    Tristan Nitot, un activiste de la première heure pour les libertés sur Internet, est un ancien de Netscape puis de Mozilla (éditeur du navigateur libre Firefox). Il a rejoint la start-up Cozy Cloud, qui veut proposer des services en ligne respectueux de la vie privée. Il a publié en 2016 l’excellent livre Surveillance :// , qui dénonce notamment l’action des Gafam, et donne des clés pour être (un peu) moins surveillé.

    Le Point : qu’est-ce qui rend l’affaire Cambridge Analytica importante ?

    Tristan Nitot : Elle révèle le vrai business model de Facebook et des géants de l’Internet : capturer un maximum de données personnelles et les monétiser à tout prix, sans aucune considération éthique. Souvenons-nous que récemment, on a découvert qu’ils permettaient de cibler de la publicité de façon raciste. La publicité sur la base de la donnée personnelle collectée est le cœur du réacteur de Facebook, et on voit que la machine est cassée.

    De plus, cela vient s’ajouter à la longue liste des bévues de Facebook : violation de la neutralité du Net avec Internet.org ; publicités en libre service, qui ont permis de cibler, par exemple, les internautes tapant les mots « brûleurs de juifs » et de promouvoir la haine ; technologie Beacon qui révèle vos achats à vos proches (violation de la vie privée) ; promotion des fake news via un algorithme qui favorise les contenus les « plus engageants » [qui génère le plus de clics et de partages, NDLR] ; modèle publicitaire encourageant les publicités outrageuses (car de telles publicités poussent à cliquer et sont vendues moins cher) ; spam par les jeux qui tentent de devenir viraux ; révélation par défaut de données personnelles lors du changement d’interface de Facebook ; manipulation des émotions de 600 000 personnes non prévenues dans le cadre d’une expérience psychologique ; publicité raciste car excluant certaines audiences sur la base de la race, etc.

    Il faudrait quand même bien que les gens comprennent qu’ils ne sont pas les clients des géants de l’Internet, mais leur matière première

    Qui est coupable ? Facebook est-il vraiment victime ?

    Il y a plusieurs fautifs. Évidemment, Cambridge Analytica est le premier. Ils veulent manipuler une élection, vendent leurs services à cet effet, et c’est scandaleux, quel que soit le camp qui en profite.

    Mais Facebook aussi a sa part de responsabilité, pour avoir laissé faire, pour avoir été négligeant quand ils se sont rendu compte du problème. En 2015, ils ont demandé à Cambridge Analytica de supprimer les données, ce qui n’a pas été fait (elles ont été utilisées en 2016). En fait, Facebook considère tout cela comme un problème négligeable. Ils ont eu tort de n’avoir pas prévenu les utilisateurs concernés.

    #surveillance #Cambridge_analytica #Facebook

    https://seenthis.net/messages/679067 via Articles repérés par Hervé Le Crosnier


  • Why (almost) everything reported about the Cambridge Analytica Facebook ‘hacking’ controversy is wrong
    https://medium.com/@CKava/why-almost-everything-reported-about-the-cambridge-analytica-facebook-hackin
    https://cdn-images-1.medium.com/max/1200/1*f94DPIbjmjMpuG-3uN3vhQ.png

    First, There was no hack.

    The data collected was scraped from #Facebook user profiles, after users granted permission for a third party app to access their data. You know those little confirmation windows that pop up when someone wants to play Candy Crush or use Facebook to log in, rather than make a new password, for a random site? Yeah those.

    A Cambridge academic called Aleksandr Kogan — NOT Cambridge Analytica and NOT the whistleblower Christopher Wylie — made a ‘Test Your Personality’ app, helped to promote it by paying people $2–4 to install it on Amazon’s Mechanical Turk crowdsourcing site, and used the permissions granted to harvest profile data. 270,000 users installed the app, so you might expect that 270,000 profiles were collected but the app actually collected data from 50 million profiles.

    50 million?!?

    Yes. You see back in the heady days of 2014, Facebook had a feature called ‘friends permission’ that allowed developers to access the profiles of not only the person who installed their app but all their friends too. The only way to prevent this from happening was to have toggled a privacy setting, which few Facebook users even knew existed (here is a blog from 2012 explaining how to do so). The friends permission feature is how Kogan multiplied 270,000 permissions into 50 million profiles worth of data.

    (…)

    The real story then is not that Kogan, Wylie, and Cambridge Analytica developed some incredibly high tech ‘hack’ of Facebook. It is that, aside from Kogan’s data selling, they used methods that were common place and permitted by Facebook prior to 2015. Cambridge Analytica has since the story broke been outed as a rather obnoxious, unethical company- at least in how it promotes itself to potential clients. But the majority of what is being reported in the media about its manipulative power is just an uncritical regurgitation of Cambridge Analytica (and Chris Wylie’s) self-promotional claims. The problem is that there is little evidence that the company can do what it claims and plenty of evidence that it is not as effective as it likes to pretend; see the fact that Ted Cruz is not currently president.

    No one is totally immune to marketing or political messaging but *there is little evidence that Cambridge Analytica is better than other similar PR or political canvassing companies at targeting voters. Political targeting and disinformation campaigns, including those promoted by Russia, certainly had an impact on recent elections but were they the critical factor? Did they have a bigger impact than Comey announcing he was ‘reopening’ the Hillary email investigation the week before the US election? Or Brexiteers claiming that £250 million was being stolen from the NHS by the EU every week? Colour me skeptical.

    To be crystal clear, I’m not arguing that Cambridge Analytica and Kogan were innocent. At the very least, it is clear they were doing things that were contrary to Facebook’s data sharing policies. And similarly Facebook seems to have been altogether too cavalier with permitting developers to access its users’ private data.

    What I am arguing is that #Cambridge_Analytica are not the puppet masters they are being widely portrayed as. If anything they are much more akin to Donald Trump; making widely exaggerated claims about their abilities and getting lots of #attention as a result.

    https://seenthis.net/messages/682010 via tbn


  • #Facebook s’embourbe dans le scandale #Cambridge_Analytica
    https://www.mediapart.fr/journal/international/210318/facebook-s-embourbe-dans-le-scandale-cambridge-analytica

    Le week-end dernier, The Observer et le New York Times ont publié les preuves du détournement, en 2014, de 50 millions de profils d’utilisateurs par Cambridge Analytica, une sulfureuse société de marketing politique ayant travaillé sur la campagne de Donald Trump et celle du Brexit. Pour Mediapart, Paul-Olivier Dehaye, mathématicien qui suit cette affaire depuis plusieurs années, explique les tenants et aboutissants de ce scandale sans précédent.

    #International

    https://seenthis.net/messages/678558 via Mediapart


  • The great British Brexit robbery : how our democracy was hijacked
    https://www.theguardian.com/technology/2017/may/07/the-great-british-brexit-robbery-hijacked-democracy

    A shadowy global operation involving big data, billionaire friends of Trump and the disparate forces of the Leave campaign influenced the result of the EU referendum. As Britain heads to the polls again, is our electoral process still fit for purpose?

    Très longue enquête. Je note des extraits qui me paraissent particulièrement pertinents.

    #surveillance #big_data

    There are three strands to this story. How the foundations of an authoritarian surveillance state are being laid in the US. How British democracy was subverted through a covert, far-reaching plan of coordination enabled by a US billionaire. And how we are in the midst of a massive land grab for power by billionaires via our data. Data which is being silently amassed, harvested and stored. Whoever owns this data owns the future.

    (…)

    #Psyops

    “That was before we became this dark, dystopian data company that gave the world Trump,” a former #Cambridge_Analytica employee who I’ll call Paul tells me. “It was back when we were still just a psychological warfare firm.”

    Was that really what you called it, I ask him. Psychological warfare? “Totally. That’s what it is. Psyops. Psychological operations – the same methods the military use to effect mass sentiment change. It’s what they mean by winning ‘hearts and minds’. We were just doing it to win elections in the kind of developing countries that don’t have many rules.”

    (…)

    Finding “persuadable” voters is key for any campaign and with its treasure trove of data, Cambridge Analytica could target people high in neuroticism, for example, with images of immigrants “swamping” the country. The key is finding emotional triggers for each individual voter.

    (…)

    Tamsin Shaw, an associate professor of philosophy at New York University, helps me understand the context. She has researched the US military’s funding and use of psychological research for use in torture. “The capacity for this science to be used to manipulate emotions is very well established. This is military-funded technology that has been harnessed by a global plutocracy and is being used to sway elections in ways that people can’t even see, don’t even realise is happening to them,” she says. “It’s about exploiting existing phenomenon like nationalism and then using it to manipulate people at the margins. To have so much data in the hands of a bunch of international plutocrats to do with it what they will is absolutely chilling.

    (…)

    Complexe militaro-industriel

    What’s been lost in the US coverage of this “data analytics” firm is the understanding of where the firm came from: deep within the military-industrial complex. (…) SCL/Cambridge Analytica was not some startup created by a couple of guys with a Mac PowerBook. It’s effectively part of the British defence establishment. This is not just a story about social psychology and data analytics. It has to be understood in terms of a military contractor using military strategies on a civilian population.

    #Facebook

    Facebook was the source of the psychological insights that enabled Cambridge Analytica to target individuals. It was also the mechanism that enabled them to be delivered on a large scale.

    L’enquête détaille enfin comme différentes structures de la campagne pour le Brexit ont toutes acheté discrètement les services de Agregate IQ, entreprise canadienne appartenant à #Robert_Mercer et affiliée à Cambridge_Analytica.

    https://i.guim.co.uk/img/media/108bfed583ac3f3f06fb7da9eab52c8f8fa6c410/0_0_3712_2779/master/3712.jpg?w=800&q=20&auto=format&usm=12&fit=max&dpr=2&s=6ddc61325ea2ea6e4dfb12c2dd8b4e38

    https://seenthis.net/messages/596881 via Arnaud Ferrat


  • La Cnil britannique enquête sur l’utilisation des données Facebook à des fins électorales
    http://etraces.constantvzw.org/informations/La Cnil britannique enquête sur l’utilisation des données Facebook à des fins électorales

    Outre-Manche, l’Information Commissionner Office (l’équivalent britannique de la Cnil) vient d’ouvrir une enquête pour s’assurer que l’utilisation de données personnelles tirées des réseaux sociaux à des fins électorales reste conforme à la loi. Cette procédure s’inscrit dans la continuité directe d’une enquête liée à la campagne du Brexit. Big data et politique peuvent-ils faire bon ménage — en permettant notamment de cibler certaines catégories de citoyens — tout en respectant la loi ? C’est, en substance, (...)

    #Facebook #élections #profiling #électeurs #Cambridge_Analytica #Information_Commissionner's_Office_(UK)

    ##Information_Commissionner's_Office__UK_

    https://seenthis.net/messages/599617 via etraces


  • Facebook Failed to Protect 30 Million Users From Having Their Data Harvested by Trump Campaign Affiliate
    https://theintercept.com/2017/03/30/facebook-failed-to-protect-30-million-users-from-having-their-data-har

    In 2014, traces of an unusual survey, connected to Facebook, began appearing on internet message boards. The boards were frequented by remote freelance workers who bid on “human intelligence tasks” in an online marketplace, called Mechanical Turk, controlled by Amazon. The “turkers,” as they’re known, tend to perform work that is rote and repetitive, like flagging pornographic images or digging through search engine results for email addresses. Most jobs pay between 1 and 15 cents. “Turking (...)

    #Cambridge_Analytica #Amazon #MechanicalTurk #Facebook #algorithme #profiling #profiling

    https://seenthis.net/messages/584286 via etraces


  • #Cambridge_Analytica, le Big Brother électoral de #Donald_Trump
    https://www.mediapart.fr/journal/international/200317/cambridge-analytica-le-big-brother-electoral-de-donald-trump

    Donald Trump lors du discours de sa victoire. © Capture d’écran CNN Fondée par des proches de Donald Trump, la société Cambridge Analytica se vante de pouvoir prédire les opinions politiques des internautes par l’analyse de leurs #données_personnelles. Elle aurait, pour certains, fortement influé sur la victoire du milliardaire républicain ainsi que sur celle du #Brexit en Grande-Bretagne.

    #International #Big_data #Robert_Mercer #Steve_Bannon


  • #Cambridge_Analytica crée des « turbulences » dans le marketing électoral
    https://www.mediapart.fr/journal/international/200317/cambridge-analytica-cree-des-turbulences-dans-le-marketing-electoral

    Fondée par des proches de #Donald_Trump, la société Cambridge Analytica se vante de pouvoir prédire les opinions politiques des internautes par l’analyse de leurs #données_personnelles. Elle aurait, pour certains, fortement influé sur la victoire du milliardaire républicain ainsi que sur celle du #Brexit en Grande-Bretagne.

    #International #Big_data #Robert_Mercer #Steve_Bannon


  • #Cambridge_Analytica créee des « turbulences » dans le marketing électoral
    https://www.mediapart.fr/journal/international/200317/cambridge-analytica-creee-des-turbulences-dans-le-marketing-electoral

    Fondée par des proches de #Donald_Trump, la société Cambridge Analytica se vante de pouvoir prédire les opinions politiques des internautes par l’analyse de leurs #données_personnelles. Elle aurait, pour certains, fortement influé sur la victoire du milliardaire républicain ainsi que sur celle du #Brexit en Grande-Bretagne.

    #International #Big_data #Robert_Mercer #Steve_Bannon


  • The data World that turned the world Upside Down

    http://motherboard.vice.com/read/big-data-cambridge-analytica-brexit-trump

    Psychologist Michal Kosinski developed a method to analyze people in minute detail based on their Facebook activity. Did a similar tool help propel Donald Trump to victory? Two reporters from Zurich-based Das Magazin (where an earlier version of this story appeared in December in German) went data-gathering.

    On the same day, a then little-known British company based in London sent out a press release: “We are thrilled that our revolutionary approach to data-driven communication has played such an integral part in President-elect Trump’s extraordinary win,” Alexander James Ashburner Nix was quoted as saying. Nix is British, 41 years old, and CEO of #Cambridge_Analytica

    http://motherboard-images.vice.com//content-images/contentimage/41599/148549974002845.jpg

    His company wasn’t just integral to Trump’s online campaign, but to the UK’s Brexit campaign as well.

    What Kosinski did not know at the time: SCL is the parent of a group of companies. Who exactly owns SCL and its diverse branches is unclear, thanks to a convoluted corporate structure, the type seen in the UK Companies House, the Panama Papers, and the Delaware company registry. Some of the SCL offshoots have been involved in elections from Ukraine to Nigeria, helped the Nepalese monarch against the rebels, whereas others have developed methods to influence Eastern European and Afghan citizens for NATO. And, in 2013, SCL spun off a new company to participate in US elections: Cambridge Analytica.

    “Pretty much every message that Trump put out was data-driven,” Alexander Nix remembers.

    Our smartphone, Kosinski concluded, is a vast psychological questionnaire that we are constantly filling out, both consciously and unconsciously.

    Macron tenterait-il le même genre d’approche ? Qui d’autre encore ?

    #Trump #big_data #Psychometrics #psychologie #manipulation #Strategic_Communication_Laboratories

    https://seenthis.net/messages/565551 via 0gust1