Linguistic capitalism. Has Google become an all powerful usurer of language ?
Google Ads (formerly AdWords) is an advertising platform that allows businesses to bid on the keywords they are interested in. The higher your bid, the more prominent your clickable ad on the search engine results. In poetry and other forms of literature, words acquire value based on the type of emotions, mental landscapes and history they evoke. For Google algorithm however, the value of a word fluctuates according to the power of the industry that uses and advertises it. The term “cloud”, (...)