#marketing

Vie privée : pourquoi Apple met encore en colère le marché de la publicité avec iOS 14
▻https://www.numerama.com/tech/634889-pourquoi-apple-met-encore-en-colere-le-marche-de-la-publicite-avec-

Les publicitaires ne veulent pas qu’Apple force les applications mobiles à vous demander votre consentement pour le pistage marketing. Ces changements, prévus avec iOS 14, ont conduit le secteur à écrire une lettre ouverte à Tim Cook, le PDG de l’entreprise américaine. On l’a vu avec Criteo en 2017, lorsque son cours boursier s’était effondré : quand Apple se décide à réguler plus fermement le pistage des internautes, le marché de la publicité le sent passer. Et justement, les professionnels du marketing (...)

#Apple #iOS #géolocalisation #consentement #marketing #publicité #iPad #iPhone

##publicité
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Doctissimo monétise les résultats de « tests de dépression » sans consentement : la CNIL saisie
▻https://www.numerama.com/politique/634853-doctissimo-monetise-les-resultats-de-tests-de-depression-sans-conse

Une ONG britannique, Privacy International, vient de déposer une réclamation devant la CNIL au sujet du site de santé Doctissimo. Elle lui reproche de ne pas respecter le RGPD et de faire du business avec certaines données liées à la santé mentale. Migraine juridique à venir pour Doctissimo. Le célèbre site web communautaire dédié à la santé et au bien-être fait depuis peu l’objet d’une plainte devant la Commission nationale de l’informatique et des libertés (CNIL). À la manœuvre, l’ONG britannique Privacy (...)

#doctissimo.fr #[fr]Règlement_Général_sur_la_Protection_des_Données_(RGPD)[en]General_Data_Protection_Regulation_(GDPR)[nl]General_Data_Protection_Regulation_(GDPR) #données #BigData #DataBrokers #marketing #publicité #santé #PrivacyInternational (...)

##[fr]Règlement_Général_sur_la_Protection_des_Données__RGPD_[en]General_Data_Protection_Regulation__GDPR_[nl]General_Data_Protection_Regulation__GDPR_ ##publicité ##santé ##CNIL
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Adtech giant Criteo is being investigated by France’s data watchdog
▻https://techcrunch.com/2020/03/10/adtech-giant-criteo-is-being-investigated-by-frances-data-watchdog/?guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAABd

Adtech giant Criteo is under investigation by the French data protection watchdog, the CNIL, following a complaint filed by privacy rights campaign group Privacy International. “I can confirm that the CNIL has opened up an investigation into Criteo . We are in the trial phase, so we can’t communicate at this stage,” a CNIL spokesperson told us. Privacy International has been campaigning for more than a year for European data protection agencies to investigate several adtech players and data (...)

#RealTimeBidding-RTB #Criteo #[fr]Règlement_Général_sur_la_Protection_des_Données_(RGPD)[en]General_Data_Protection_Regulation_(GDPR)[nl]General_Data_Protection_Regulation_(GDPR) #consentement #données #BigData #DataBrokers #marketing #publicité #santé #CNIL (...)

##[fr]Règlement_Général_sur_la_Protection_des_Données__RGPD_[en]General_Data_Protection_Regulation__GDPR_[nl]General_Data_Protection_Regulation__GDPR_ ##publicité ##santé ##PrivacyInternational ##DataProtectionCommissioner-DPC-Ireland ##ICO-UK

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Why we’re concerned about profiling and micro-targeting in elections.
▻https://privacyinternational.org/news-analysis/3735/why-were-concerned-about-profiling-and-micro-targeting-electio

There is now an ecosystem that drives voter profiling and targeted messages, often known as micro-targeting, that accompany modern political campaigning globally. The targeted ad-supported internet is made up of thousands of companies that track and profile us all 24 hours a day- not just during election time. Key points While data driven political campaigns are not new, the granularity of data available and the potential power to sway or suppress voters through that data is. There is a (...)

#CambridgeAnalytica/Emerdata #Facebook #Twitter #algorithme #[fr]Règlement_Général_sur_la_Protection_des_Données_(RGPD)[en]General_Data_Protection_Regulation_(GDPR)[nl]General_Data_Protection_Regulation_(GDPR) #données #élections #prédiction #religion #BigData #comportement (...)

##CambridgeAnalytica/Emerdata ##[fr]Règlement_Général_sur_la_Protection_des_Données__RGPD_[en]General_Data_Protection_Regulation__GDPR_[nl]General_Data_Protection_Regulation__GDPR_ ##marketing ##microtargeting ##profiling ##publicité ##PrivacyInternational
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Firm That Tracked Protesters Targeted Evangelicals During 2016 Election
▻https://www.vice.com/en_us/article/9353qv/mobilewalla-tracked-protesters-targeted-evangelicals-during-2016-election

The CEO of data broker Mobilewalla, which worked with Republican SuperPACs, says it tracked Evangelicals’ cell phone locations for six months. A data broker that tracked Black Lives Matter protesters also tracked the locations of Evangelical Christians on election day 2016 using their cell phones and used that data to help push get-out-the-vote messaging, according to the company’s own CEO. Mobilewalla, a data broker headquartered in New York City, purchases and collects location and other (...)

#smartphone #GPS #géolocalisation #élections #FAI #religion #BigData #DataBrokers #marketing #CitizenLab (...)

##Mobilewalla_
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Big Tech Zeros In on the Virus-Testing Market
▻https://www.nytimes.com/2020/06/18/technology/big-tech-google-verily-virus-testing.html

As businesses grapple with how to safely reopen the workplace, companies like Fitbit and Verily, Google’s sister company, are rushing out new work force health-vetting and tracking tools. Verily Life Sciences, a sister company of Google, scrambled to introduce a free coronavirus-screening site for the public and set up testing locations in March after President Trump made an off-the-cuff announcement about the program. It had a rocky start, but has since helped more than 220,000 people get (...)

#Alphabet #Fitbit #Google #Microsoft #UnitedHealthGroup #Verily #algorithme #CCTV #technologisme #température #prédiction #COVID-19 #marketing #santé (...)

##santé ##travail
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STER na onderzoek : advertentiecookies blijken waardeloos
▻https://www.emerce.nl/nieuws/ster-na-onderzoek-advertentiecookies-blijken-waardeloos

De exploitant van de digitale NPO-kanalen STER heeft in een zeer breed onderzoek geen bewijs gevonden voor de toegevoegde waarde van advertentiecookies. “Cookieloos adverteren kan heel goed zonder dat dat businessverlies oplevert”, aldus productmanager Online Linda Worp bij STER. Afgelopen maanden onderzocht STER de effecten en resultaten van grote adverteerders en keek daarbij op zijn eigen netwerk als naar data van daarbuiten. Die werden aangeleverd door adverteerders die meewerkten aan (...)

#cookies #marketing #profiling #publicité

##publicité
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What do Led Zeppelin, Cisco and Dr Oetker have in common ? Facebook says they share our data with them
▻https://privacyinternational.org/report/3864/what-do-led-zeppelin-cisco-and-dr-oetker-have-common-facebook-

A PI investigation into advertisers we had never heard of who upload our personal data on Facebook to target us. Key findings 100% of PI staff who downloaded their Facebook Information found that companies they had never heard of had shared their personal data with Facebook Understanding why companies have this data and how they target us is a complex process, it shouldn’t be. Facebook is making the exercise of our data protection rights even harder, as it provides limited and often (...)

#Facebook #consentement #BigData #DataBrokers #marketing #profiling #publicité #PrivacyInternational

##publicité
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Sur Instagram, la prime secrète à la nudité : se déshabiller pour gagner de l’audience
▻https://www.mediapart.fr/journal/international/150620/sur-instagram-la-prime-secrete-la-nudite-se-deshabiller-pour-gagner-de-l-a

Notre enquête révèle que le réseau social montre davantage aux abonnés les photos de personnes dénudées, poussant les utilisateurs à poster de telles images afin d’atteindre le maximum d’audience. Une prime à la nudité qui questionne jusqu’au droit du travail. À en croire son compte Instagram, Sarah* habite au bord de la mer – et vit dans un monde où c’est presque toujours l’été. Sur son fil en effet, des photos d’elle à la plage, en maillot, brassière de sport, le long des dunes. Pourtant, la jeune femme (...)

#Instagram #algorithme #pornographie #racisme #[fr]Règlement_Général_sur_la_Protection_des_Données_(RGPD)[en]General_Data_Protection_Regulation_(GDPR)[nl]General_Data_Protection_Regulation_(GDPR) #beauté #sexisme #BigData #discrimination #marketing #santé #SocialNetwork (...)

##[fr]Règlement_Général_sur_la_Protection_des_Données__RGPD_[en]General_Data_Protection_Regulation__GDPR_[nl]General_Data_Protection_Regulation__GDPR_ ##beauté ##santé ##AlgorithmWatch
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Stop Covid et Health Data Hub : Données de santé en danger
▻https://www.youtube.com/watch?v=LnNyHR_nZZg

La mise en place de ces nouvelles plateformes remet directement en cause le secret médical, le consentement éclairé et la sécurité numérique. Des données de santé qui pourraient fuiter aux États-Unis aux dangers de la surveillance généralisée, 12 minutes pour comprendre les enjeux de « l’e-santé ». Décryptage.

#Microsoft #StopCovid #HealthDataHub #BigData #COVID-19 #santé #consentement #LaQuadratureduNet #FreeSoftware #surveillance #CloudAct #bracelet #sommeil #DataBrokers #marketing #microtargeting #publicité #GAFAM #lobbying #Apple #Google #CAPTCHA #Sidep

##santé ##publicité
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Zeynep Tufekci : We’re building a dystopia just to make people click on ads
▻https://www.ted.com/talks/zeynep_tufekci_we_re_building_a_dystopia_just_to_make_people_click_on_ads

We’re building an artificial intelligence-powered dystopia, one click at a time, says techno-sociologist Zeynep Tufekci. In an eye-opening talk, she details how the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your access to political and social information. And the machines aren’t even the real threat. What we need to understand is how the powerful might use AI to control us — and what we can do in (...)

#lutte #Twitter #microtargeting #surveillance #SocialNetwork #publicité #profiling #marketing #algorithme #Facebook #Amazon (...)

##publicité ##Google
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8 Practical Privacy Tips for Your Android Phone
▻https://www.nytimes.com/wirecutter/reviews/privacy-tips-for-android-phone/?campaign_id=158&emc=edit_ot_20200605&instance_id=19122&nl=on-tech-with-shi

Your Android phone likely includes records of everywhere you go alongside most, if not all, of your digital communication and Internet search history. Although it’s impossible to have perfect privacy on any smartphone, there are plenty of settings you can adjust to minimize the amount of data that companies collect about you. Being privacy aware on an operating system run by Google—a company that makes money in part by mining data about its users—might seem like a silly endeavor, but the (...)

#Google #Android #smartphone #géolocalisation #BigData #écoutes #marketing #publicité

##publicité
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12 Practical Privacy Tips for Your iPhone
▻https://www.nytimes.com/wirecutter/reviews/iphone-privacy-tips/?campaign_id=158&emc=edit_ot_20200605&instance_id=19122&nl=on-tech-with-shi

Your smartphone is an extension of your brain, filled with all your emails, search history, and communication with other people. Regardless of whether you’re concerned about corporations collecting your data to monetize your habits or a snooping roommate with a penchant for side-eyeing your incoming messages, or you just don’t want some random stranger to gain access to everything in your phone, here are the settings to change on your iPhone for increased privacy. Using a smartphone is (...)

#Apple #iPhone #smartphone #géolocalisation #BigData #écoutes #marketing #profiling

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How Ring Transmits Fear to American Suburbs
▻https://www.vice.com/en_us/article/ywaa57/how-ring-transmits-fear-to-american-suburbs

Why do we surveil ourselves ? This is the third of a three-part series, where we’ll explore how Ring transformed from start-up pitch to the technology powering Amazon’s privatized surveillance network throughout the United States. On Halloween 2017, Ring’s servers crashed en masse. The Ring app was nonfunctional. Why ? Millions of trick-or-treaters overwhelmed Ring’s servers. Children dressed as ghouls and superheros executed an accidental denial-of-service attack. Kids are central in Ring’s (...)

#Ring #Amazon #CCTV #Neighbor #sonnette #vidéo-surveillance #marketing #surveillance (...)

##voisinage
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Man makes money buying his own pizza on DoorDash app
▻https://www.bbc.com/news/technology-52724062

The owner of a pizza restaurant in the US has discovered the DoorDash delivery app has been selling his food cheaper than he does - while still paying him full price for orders. A pizza for which he charged $24 (£20) was being advertised for $16 on DoorDash - and when he secretly ordered it himself, the app paid his restaurant the full $24 while charging him $16. He had not asked to be put on the app. He later found out it was part of a trial to gauge customer demand. Content strategist (...)

#Softbank #DoorDash #algorithme #technologisme #FoodTech #marketing #bug

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Now More Than Ever, Facebook Is a ‘Mark Zuckerberg Production’
▻https://www.nytimes.com/2020/05/16/technology/zuckerberg-facebook-coronavirus.html?campaign_id=158&emc=edit_ot_20200518&i

For years, he was an obsessive C.E.O. in some ways, distant in others. Then Facebook’s problems became too acute to leave to anyone else. SAN FRANCISCO — On Jan. 27, at a regularly scheduled Monday morning meeting with top executives at Facebook, Mark Zuckerberg turned the agenda to the coronavirus. For weeks, he told his staff, he had been hearing from global health care experts that the virus had the makings of a pandemic, and now Facebook needed to prepare for a worst-case scenario — one (...)

#Facebook #manipulation #COVID-19 #marketing #santé

##santé
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Giphy, la start-up qui veut monétiser les GIF animés
▻https://www.lemonde.fr/pixels/article/2016/02/27/giphy-la-start-up-qui-veut-monetiser-les-gif-animes_6003245_4408996.html

Véritable phénomène sur les réseaux sociaux et les applications de messagerie, les GIF animés pourraient bientôt aussi devenir un business. C’est le pari de Giphy, une start-up installée à New York, qui vient de lever 55 millions de dollars (49 millions d’euros). Trois ans après sa création, et toujours sans générer le moindre dollar de chiffre d’affaires, la voilà désormais valorisée à 300 millions de dollars. C’est près de quatre fois plus que lors de son précédent tour de table, il y a tout juste un an. (...)

#Microsoft #Facebook #Giphy #Messenger #outlook.com #Tinder #Tumblr #Twitter #YouTube #émotions #bénéfices #marketing #profiling #publicité (...)

##publicité ##SocialNetwork
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Americans Keep Clicking to Buy, Minting New Online Shopping Winners
▻https://www.nytimes.com/interactive/2020/05/13/technology/online-shopping-buying-sales-coronavirus.html?auth=login-email&campaign_id=

Online sales in the United States have surged since the middle of March, when shelter-in-place measures shuttered brick-and-mortar stores throughout the country. While the shutdowns immediately altered how people spent their money, the patterns have continued to shift as the weeks have gone on, new data shows, shaped by waves of panic buying and even payouts of government aid. The latest bump in online spending came after the government sent out stimulus payments to tens of millions of (...)

#Apple #instacart #Target #Walmart #UberEATS #Amazon #DoorDash #Instagram #Postmates #consommation #FoodTech #lutte #supermarché #marketing (...)

##supermarché ##bénéfices
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Des économies saturées - Ép. 1/4 - La logistique c’est fantastique !
▻https://www.franceculture.fr/emissions/entendez-vous-leco/la-logistique-cest-fantastique-14-pour-une-theorie-generale-de-lencomb

La mondialisation a changé la donne pour la logistique. Comment gérer l’accumulation de personnes, de capital, d’équipements propre au développement économique tout en garantissant un équilibre entre quantité et qualité ? S’il est un secteur, après la santé, que la crise du covid-19 a mis sur le devant de la scène, c’est celui, fort méconnu, de la logistique. Les termes de « chaines de valeur », de « stock » et d’"approvisionnement" ont envahi notre quotidien. Et ce domaine essentiel à la bonne marche de (...)

#algorithme #domination #bénéfices #COVID-19 #marketing #santé #écologie #conducteur·trice·s #GigEconomy #travail (...)

##santé ##consommation
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Technopouvoir - Diana Filippova
▻http://www.editionslesliensquiliberent.fr/livre-Technopouvoir-588-1-1-0-1.html

Les technologies ne nous font plus rêver. Pan par pan, la mythologie du progrès s’effondre sous nos yeux. Le monde numérique se révèle chaque jour plus matériel, injuste et polluant. Internet lui-même ressemble à une vaste benne où nous venons déposer nos espoirs déçus. Les injonctions à reprendre le pouvoir tombent à l’eau : c’est que nous avons perdu la main. Et si les politiques des technologies n’avaient pas pour but de nous émanciper, mais au contraire de nous empêcher d’exercer notre pouvoir d’agir ? (...)

#technologisme #domination #addiction #marketing

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Manipulate to empower : Hyper-relevance and the contradictions of marketing in the age of surveillance capitalism - Aron Darmody, Detlev Zwick, 2020
▻https://journals.sagepub.com/doi/10.1177/2053951720904112

Abstract In this article, we explore how digital marketers think about marketing in the age of Big Data surveillance, automatic computational analyses, and algorithmic shaping of choice contexts. Our starting point is a contradiction at the heart of digital marketing namely that digital marketing brings about unprecedented levels of consumer empowerment and autonomy and total control over and manipulation of consumer decision-making. We argue that this contradiction of digital marketing is (...)

#algorithme #manipulation #technologisme #BigData #consommation #marketing

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« Hello Barbie » : pourquoi les poupées connectées parlent-elles aux enfants ?
▻https://www.youtube.com/watch?v=vHg4BZnGkP4&app=desktop

Conversations avec...un article. C’est 10-15 minutes où je rends compte d’un article scientifique en sciences sociales publié dans une revue internationale. Episode 4 : les poupées connectées et pourquoi elles parlent aux enfants. L’article original dont je rends compte dans la vidéo : Valerie Steeves, « A dialogic analysis of Hello Barbie’s conversations with children », Big Data & Society, 7(1), 2020. Les autres références universitaires citées (ou oubliées) : **Sur la ventriloquie (...)

#Mattel #jouet #algorithme #biométrie #émotions #marketing #reconnaissance #robotique #Barbie (...)

##voix
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Prime Mover : How Amazon Wove Itself Into the Life of an American City
▻https://www.nytimes.com/2019/11/30/business/amazon-baltimore.html

For most people, it’s the click that brings a package to their door. But a look at Baltimore shows how Amazon may now reach into Americans’ daily existence in more ways than any corporation in history. BALTIMORE — Another big Prime Air 767 takes off from Baltimore-Washington International Airport — where Amazon’s shipping last year eclipsed that of FedEx and U.P.S. put together — and wheels above the old industrial city. Below, the online giant seems to touch every niche of the economy, its (...)

#Ring #WholeFoods #Amazon #AmazonMarketPlace #algorithme #sonnette #AmazonsPrime #domination #vidéo-surveillance #FoodTech #GigEconomy #surveillance #travail #urbanisme #voisinage #AmazonWebServices-AWS #robotique #marketing (...)

##supermarché
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Cinéma, musique : le Covid-19 accélère la numérisation de l’industrie culturelle - Mediapart
▻https://www.mediapart.fr/journal/culture-idees/270420/cinema-musique-le-covid-19-accelere-la-numerisation-de-l-industrie-culture

L’épidémie du coronavirus est en train de reconfigurer l’industrie culturelle. Les plateformes numériques de vidéo à la demande se renforcent, au détriment des salles de cinéma, tandis que les concerts en live streaming viennent concurrencer la scène. Au-delà de la concentration aux mains de quelques acteurs, l’accélération de la numérisation risque d’uniformiser les pratiques. La nouvelle a pris de court l’industrie cinématographique. Début avril, Amazon Prime Video annonçait en fanfare que la comédie (...)

#marketing #copyright #domination #technologisme #YouTube #Netflix #Facebook #Amazon #TikTok #AmazonsPrime #ByteDance (...)

##Disney
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Regulating the internet giants - The world’s most valuable resource is no longer oil, but data | Leaders | The Economist
▻https://www.economist.com/leaders/2017/05/06/the-worlds-most-valuable-resource-is-no-longer-oil-but-data

The data economy demands a new approach to antitrust rules A NEW commodity spawns a lucrative, fast-growing industry, prompting antitrust regulators to step in to restrain those who control its flow. A century ago, the resource in question was oil. Now similar concerns are being raised by the giants that deal in data, the oil of the digital era. These titans—Alphabet (Google’s parent company), Amazon, Apple, Facebook and Microsoft—look unstoppable. They are the five most valuable listed firms (...)

#Alphabet #publicité #marketing #consommation #BigData #prédiction #métadonnées #géolocalisation #smartphone #Aadhaar #algorithme #WhatsApp #Facebook #Amazon #GE_Capital #Tesla #Nokia_Siemens #Microsoft #Google (...)

##publicité ##Apple
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